Hence its famous appearance in The Simpsons, when Dolph wrote a note on the Newton to "Beat up Martin', which it duly translated to 'Eat up Martha'.Ĭlearly, Apple's incoming headset will need to do a better job of living up to the considerable hype that's built over the past few years. When the Newton finally arrived in 1993 – over a year on from its first public demo – it was technologically impressive, but its main features, like handwriting recognition, didn't work well enough out of the box. If that is the price, or close to it, then it will likely be a first-gen product whose ultimate purpose is to plant a flag for a genuinely mass-market gadget. The latter sold less than five million units in total, which puts predictions of first-year sales of one million units for Apple's AR/VR headset during its first year into perspective.īut none of Apple's previous game-changers this century – the iPhone, Apple Watch, Airpods and iPod – have had a price tag anywhere near as high as the rumored $3,000 for Apple's incoming headset. The Financial Times points out that the first versions of new Apple products aren't typically big sellers, and that was particularly the case for the original Apple iPhone and Apple iPod.
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The Meta Quest Pro (above) will likely be the rumored Apple Reality Pro's main rival (Image credit: Meta)Īpple's mixed-reality headset may ultimately prove to be more of an iPhone-sized success than a cursed Apple Newton, but these reports of a troubled development process only add to the similarities between the devices. According to the FT, Apple is "only expecting to sell around a million units of its headset in its first 12 months", which is less the the equivalent sales of the iPhone or Apple Watch during their debut year.Īnalysis: a reality check for Apple's headset And according to Bloomberg, owners of Apple's AR/VR device will interact with it using their hands and eyes.īut initially, it seems that the headset, which we're expecting to be unveiled at WWDC 2023 in June, will strictly be for well-heeled early adopters.
The Newton's special talent was its handwriting recognition software, which ultimately laid the groundwork for the iPhone.
Like the Newton, Apple's mixed reality headset will be built around innovative new input systems, if the rumors are correct. Similarly, back in the late 1980s, Apple CEO John Sculley – whose boardroom tussle with Steve Jobs saw the latter acrimoniously leave the company – had steadied Apple and made it profitable again in a similar fashion to Tim Cook, but was looking for an innovative launch that would define the future of computing. But the similarities don't end there – the FT also says that Tim Cook is betting on the headset "to secure his legacy", as it's the "first new computing platform to have been developed entirely under his leadership".
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